CULTURAL INTEGRATION AND CONSUMER CONFIDENCE: INSIGHTS FROM CHINESE AUTOMOBILE MANUFACTURERS IN KAZAKHSTAN

Abstract

The article explores the role of cultural soft power and informal institutions in promoting Chinese automobile exports to Kazakhstan. It examines how cultural engagement reduces transaction costs, fosters consumer trust, and strengthens economic cooperation between the two nations. The study highlights the synergy between China’s cultural diplomacy and localization strategies by automakers, alongside the transformation of public perception of Chinese brands. Statistical data, public opinion surveys, and industry case studies are analyzed. The author concludes that cultural integration is becoming a key driver of sustainable international trade development.